FIND YOUR FOOD WRITING VOICE
YOU LOVE FOOD, YOU LOVE WORDS.
NOW BUILD THE CAREER
ffoice is the home of food writing education for people who are serious about making their mark. Whether you're starting from scratch, rebooting something that stalled, or ready to go further than you've gone before, you're in the right place.
INDULGE YOUR CREATIVE SIDE
THERE'S NEVER BEEN MORE OPPORTUNITY FOR FOOD WRITERS. THE QUESTION IS KNOWING HOW TO USE IT.
Blogs, Substacks, cookbooks, journalism, social media, podcasts, brand work... the landscape is rich but it's also noisy and competitive. ffoice gives you the editorial direction, writing skills and personal coaching to cut through and build something that's distinctively, unmistakably yours.
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SIGNATURE PROGRAMME
FIND YOUR FOOD WRITING VOICE
YOUR COMPLETE FOOD WRITING CAREER PLAN
The only programme that gives you the editorial direction, personal coaching and structure to build the food writing career you've always wanted – step by step, with support at every stage.
Ten modules. Three private 1:1 coaching sessions. Daily access to Jenni. Lifetime access.
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BESPOKE SESSIONS
FFOICE 1-2-1
FOR SERIOUS AMBITION
Not everything can be solved by a course. Whether you're stuck, stalled or simply ready to go faster, sometimes you need a single focused mind on your specific situation. Someone who can look at exactly where you are and map out precisely where to go next.
ffoice 1-2-1 gives you deep, personalised access to Jenni's editorial eye, industry knowledge and uncanny ability to get talented writers moving. Together you'll do the thinking, the planning and the work that turns potential into results.
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COME AND WRITE WITH US
FREE WRITING SESSIONS, ALMOST EVERY DAY!
Not ready to commit yet? Come and write with us first. Our free Zoom writing sessions run Monday to Friday afternoons during UK school term times, bringing together a friendly group of food lovers who just want to get words on the page – stories, recipes, captions, pitches, whatever you're working on.
It's the easiest way to experience the ffoice community for yourself.
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YOUR TUTOR
JENNI MUIR
FOUNDER
Jenni has spent 35 years at the heart of food publishing — as a journalist, author, ghostwriter, commissioning editor and the founder of ffoice. She helped birth the Great Taste Awards, edited Time Out London's celebrated Eating & Drinking Guide, chaired the Guild of Food Writers and has worked with everyone from Masterchef stars to Gordon Ramsay Restaurants. She has written seven books and commissioned, edited or ghostwritten many more.
But what her students value most isn't the CV. It's her ability to see exactly what a writer needs, and to make them believe they can do it.
BOOK A CALL
Jenni gave me permission to take my book seriously. Now I've finished my foodie romcom and secured a literary agent.
____ Paola Thomas, food writer, photographer and agented author
I have learned more about my own process and aims doing your course than I have in almost 20 years of writing. I am your biggest fan.
____ Jenny Hammerton, author and founder of Silver Screen Suppers
Jenni gave me the confidence to pursue opportunities I would have otherwise thought were too high to reach.
____ Angela Zaher, award-winning food writer and presenter
Working with Jenni is a truly sound investment and I'd highly recommend it. She has a formidable knowledge of the food publishing world.
____ Sudi Pigott, food journalist and author of Consider the Anchovy
FREE RESOURCES.
Subscribe to get the inside track on shifts in the world of food publishing.
ALSO FROM FFOICE
FFOICE STORY CLUB
Love food, love reading, love words? Join our friendly book-club-style workshops exploring the best foodie novels and memoirs – and sharpen your own storytelling skills in the process.
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